Cooperation mode selection and pricing between hotel and OTA considering consumer preference under dual-channel supply chain
-
Abstract
In the context of the tourism supply chain, based on the different cooperation mode in the dual channel marketing strategy between the hotel and the online travel agency (OTA): commission mode and merchant mode, the choice of cooperation mode and pricing between hotel and OTA was studied. There is a Stackelberg game between the hotel and the OTA. The hotel as a tourism provider occupies a dominant position in the game, OTA as a follower is required to decide sales effort.
-
-