ISSN 0253-2778

CN 34-1054/N

open

Two-stages marketing strategy of monopoly smart device enterprise

  • For a monopoly smart device enterprise, through modeling the two-stages pricing problem of smart devices products under two marketing strategies, the impacts of operating system performance on the optimal prices, market shares and profits of two versions of products were analyzed. At the same time, the difference on enterprise’ total market shares and total profits between two marketing strategies also taken into analysis.
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